This was a full scale ad campaign I came up with for B&N. Through my research on B&N, I realized they were in an economic crisis. My solution to this problem was also found in my research. They have a sub-brand called "B&N College". They were not advertising it, nor capitalizing on the brand. I developed a rewards program for students that would allow them to pay a one monthly fee to gain unlimited access to textbooks in store and online via school.
The campaign was titled, "Join Our TEAMM". Teamm was an acronym for Technology, Education, Accessories, Media and Membership.
Below are the simple print ads I roughed up, my main attribute in this campaign was creativity, strategy, and research diagnostic of finding a problem with the client, and solving it.